Privacy Policy
How we collect, use, and protect your personal information.
This Privacy Policy explains how Swansea Pure & Simple Cremation (“we”, “us”, “our”), based in Swansea, South Wales, collects, uses, and protects personal information you provide when using our website at pureandsimplecremation.uk or when contacting us directly.
We take your privacy seriously. We will only use your personal data in the ways described in this policy and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
The data controller responsible for your personal information is:
Swansea Pure & Simple Cremation
Swansea, South Wales
Email: sincerefuneralcare@gmail.com
Telephone: 07730 005 240
2. What Information We Collect
We may collect the following personal data:
- Contact form submissions: Your name, email address, telephone number, and any message content you submit via our online contact form.
- Telephone and email enquiries: Your name, telephone number, email address, and details of your enquiry when you call or email us directly.
- Analytics data: Anonymised data about how visitors use our website (pages visited, time on site, device type), collected via Google Analytics and Google Tag Manager.
- Marketing data: Anonymised event data used to measure the effectiveness of any advertising, collected via the Facebook (Meta) Pixel, subject to your cookie consent.
We do not collect payment card information directly. Any payments are processed via secure third-party providers.
3. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and provide the funeral services you have requested.
- Send written estimates and administrative information related to your arrangements.
- Improve our website and services using anonymised analytics data.
- Comply with our legal obligations.
We will never sell your personal data to third parties, and we will never use it for unsolicited marketing without your explicit consent.
4. Legal Basis for Processing
We process your personal data on the following legal grounds:
- Legitimate interests: To respond to enquiries and deliver the services you have contacted us about.
- Consent: For analytics and marketing cookies, where you have accepted our cookie banner.
- Legal obligation: Where we are required to keep records under applicable law.
5. Third Parties We Share Data With
We use the following trusted third-party services. Each has its own privacy policy:
- Formspree — processes contact form submissions. Formspree Privacy Policy
- Google Analytics & Google Tag Manager — anonymised website analytics. Google Privacy Policy
- Meta (Facebook) Pixel — advertising measurement (subject to cookie consent). Meta Privacy Policy
- WhatsApp (Meta) — if you choose to contact us via WhatsApp, your message is processed by WhatsApp/Meta.
We do not transfer your personal data outside the United Kingdom or European Economic Area except where the third parties above operate servers in other jurisdictions, all of which maintain appropriate safeguards.
6. How Long We Keep Your Data
We retain contact enquiry data for up to 2 years from the date of last contact, unless a longer period is required by law (for example, for accounting or legal purposes). Anonymised analytics data is retained in accordance with Google’s data retention settings.
7. Cookies
Our website uses the following types of cookies:
- Strictly necessary cookies: Required for the website to function (e.g. remembering your cookie preference). These cannot be disabled.
- Analytics cookies: Used to understand how visitors use our site (Google Analytics). Only set if you accept cookies.
- Marketing cookies: Used to measure advertising effectiveness (Facebook Pixel). Only set if you accept cookies.
You can withdraw your cookie consent at any time by clearing your browser cookies. You can also manage cookies through your browser settings.
8. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Correct inaccurate or incomplete personal data.
- Erase your personal data (“right to be forgotten”), subject to legal obligations.
- Restrict or object to how we process your data.
- Data portability — to receive your data in a commonly used format.
- Withdraw consent at any time where consent is the legal basis for processing.
To exercise any of these rights, please contact us at sincerefuneralcare@gmail.com. We will respond within one calendar month.
9. How to Complain
If you believe we have mishandled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: ico.org.uk
- Telephone: 0303 123 1113
We would, however, appreciate the opportunity to address your concerns directly before you contact the ICO. Please email us first at sincerefuneralcare@gmail.com.
10. Security
We take appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. Our website is served over HTTPS.
11. Links to Other Websites
Our website may contain links to external websites (such as gov.uk or crematorium websites). We are not responsible for the privacy practices of those sites and encourage you to review their individual privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The “last updated” date at the top of this page will reflect any changes. Continued use of our website following an update constitutes acceptance of the revised policy.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
Swansea Pure & Simple Cremation
Email: sincerefuneralcare@gmail.com
Telephone: 07730 005 240